Julia Baek

Fashion Product

๐“ฌ๐“ธ๐“ฝ๐“ฎ๐“ฐ๐“ฒ๐“ต

is a footwear collection inspired by an optimistic Korean saying โ€œ๊ฝƒ๊ธธ ๋งŒ ๊ฑท์žโ€ spoken as words of encouragement, to celebrate oneโ€™s success, or leave behind oneโ€™s sorrows. It holds the meaning of โ€œI wish the best for youโ€ or โ€œlook forward to the road aheadโ€.ย 
Everyone, regardless of their age, reminisce about their childhood - of certain objects or vivid memories that links to the idea of childhood.ย โ€œ๐“ฌ๐“ธ๐“ฝ๐“ฎ๐“ฐ๐“ฒ๐“ตโ€ is dedicated to the younger version of me & the child still in me. For her, and others who desire to express their playful younger self, to freely walk on flower roads. โœฟ โœฟ โœฟ
Video: ๐“ฌ๐“ธ๐“ฝ๐“ฎ๐“ฐ๐“ฒ๐“ต VIDEO
Image: ๐“›๐“ธ๐“ธ๐“ด 1 - FLOWER TWIST SNEAKER
Image: ๐“›๐“ธ๐“ธ๐“ด 2 - FLOWER TWIST BOOT
Image: ๐“›๐“ธ๐“ธ๐“ด 3 - FLOWERHEAD STRAP
Image: ๐“›๐“ธ๐“ธ๐“ด 4- TOYCHAIR STRAP
Image: ๐“›๐“ธ๐“ธ๐“ด 5 - FLOWER SCATTER
Image: ๐“›๐“ธ๐“ธ๐“ด 6 - WALK ON FLOWER ROADS
Image: ๐“›๐“ธ๐“ธ๐“ด 6 - WALK ON FLOWER ROADS

Bio

Julia Baek, a South Korean artist and designer, was raised in both southern California and Beijing. Growing up in a constantly changing multi-cultural environment, she believes she did not have the opportunity to cherish her childhood moments to the fullest. She finds inspiration from aspects of her childhood through her eyes.

She loves to incorporate motifs of playfulness into her work because not everything has to be so serious. She enjoys working with color and experimenting with new unusual materiality. With a background in menswear design, Julia discovered a newfound love for footwear design during Covid19 and is interested in further exploring the different aspects of footwear.